Freeing home service businesses from busywork.
Vercer exists to give home service professionals their time back. We build AI-powered tools that handle the admin, so you can focus on the work that matters.
Our story.
Vercer was founded by a team that spent years working alongside plumbers, electricians, HVAC technicians, and cleaning companies. We saw firsthand how much time these skilled professionals wasted on invoicing, scheduling, follow-ups, and bookkeeping — tasks that kept them from doing what they do best.
The breaking point came when we watched a master electrician spend an entire Sunday catching up on paperwork instead of being with his family. We knew there had to be a better way. So we built one.
Vercer combines the latest advances in AI with a deep understanding of how home service businesses actually operate. We don't just automate for the sake of it — we eliminate the specific pain points that hold tradespeople back from growing their businesses and living their lives.
Mission & values.
Three principles that guide everything we build.
Technology should make your life easier, not harder. Every feature we ship is designed to be understood in seconds and used without a manual.
If a task can be automated, it should be. We believe your time is too valuable to spend on repetitive admin work that a machine can handle better.
We don't build generic software and hope it fits. Every workflow, every integration, and every AI agent is purpose-built for home service businesses.
Meet the team.
The people behind the platform.
Shaun Morris
Founder & CEO
Built Vercer to give tradespeople their time back. Obsessed with eliminating inefficiency for the people who keep our homes running.
Trey Fell
Co-founder & CRO
Drives growth and ensures every home service business knows a smarter way to operate exists.
Tim Hargrove
CTO
Architects the AI systems that power every workflow. Focused on reliability, scale, and speed.
Will Castillo
Head of Product
Turns customer pain points into elegant product features. Makes complex automation feel effortless.
Elisse Park
Head of Marketing
Tells the Vercer story and connects it with the trades businesses that need it most.
Sandra Ortiz
Head of Customer Success
Makes sure every customer gets maximum value from day one and stays that way.
Join us on the mission.
Help us free home service businesses from busywork — one workflow at a time.